消费行为篇
满足消费者价值需求的创新品牌定位法
2004年长沙地区主要日报读者调查报告
Age Subcultures
An Introduction to Consumer Behavior
Attitude Change and Interactive Communications
Attitudes
Cultural Influences on Consumer Behavior
Ethnic, Racial, and Religious Subcultures
Group Influence and Opinion Leadership
Income and Social Class
Individual Decision Making