ple words so as to make sure text readable. otherwise, you will waste the resources of media and times of audiences, finally, you may lose the opportunity to express. how to make a text efficient? actually, journalism pursue good effect of communication; news story and news commentary are efficient texts. journalism and communication scholars have found some rules and skills to enhance effect of text, such as formula of readability and primacy-recency effect. for example, putting your viewpoint into the beginning may be efficient generally, that help the reader get your opinion as early as possible and ensure them not to lose your thread. now, let me end my speech. in modern society, medias take a more and more important role. they give us strong impact. peoples should know medias and use medias to participate public affair. it is my duty to help people using medias to express their ideas. more opinion expression will benefit society. i shall do my best. thank you all. ……………………